Storytelling Strategy Based on Locality of Jeju Island1

A policy for developing local culture has been magnified these days. Visual-image Content especially plays a central role in developing OSMU in Korea, and so local governments actively support this field. Jeju has served as the backdrop for a number of visual-image content thus far by utilizing its own characteristics, such as its natural environment, its myths, and its living culture. This study attempted to examine the most effective method to incorporate regional characteristics into the planning of visual-image content. My Mother the Mermaid used the strategy of adding its thematic meaning based on a good understanding of the symbolic spatial representation of Jeju. It is important to find any connection with the story from the spatial materials used in the film and apply special meanings to them.